Have you heard of Social Listening Services by Virtual Assistants?

Growing popular is not that simple. You need to deal with marketing tools and maintain your personality on the online platforms. The most practical way that perfectly fits your business is getting in touch with Virtual Assistant Services USA. Generally, the company are looking to find answers to some of the questions are:

Who is your target audience?
What are the topics you might want to add?
Which is the most trending topic of discussion?
How are your customers reacting to your content?
What is a Social Listening Service?
When you track the social media platforms leading to conversions by mentioning your brand in conversations. Virtual Assistant services USA will monitor the metric like:

Brand Mentions
Competitor Mentions
Relevant Hashtags
Industry Trends
It is excellent to know the details about these sections to monitor the ROI and testing campaigns. It gives a clear understanding of the people’s engagement and your competitors’ behavior. It is essential to respond correctly whether you have negative or positive reviews on your posts.

Why do you need a Virtual Assistant to handle Social Listening?
The business might lose valuable insights if they don’t use social media listening carefully. Some of the few things that VA will help are:

Build Social Media Accounts or Business Pages
This is never an easy task to build your business account on Twitter, Instagram, or Facebook as it will be your first impression in the digital market. Virtual Assistants will make the right decisions about choosing a profile picture, the right dimensions, cover pictures, content, and more to represent your brand.

Engage with the Customers
Social Listening services build opportunities to engage with the customers and tell them about your brand. For instance, if a customer shares their reviews about your brand on their social media platforms like Instagram, Twitter, or Facebook, it is essential to interact with them. This boosts your engagement with them and creates goodwill in the market.

Handle Crises
Virtual Assistants help in building positive social sentiment in real-time, which is essential for your brand. Review your social feedbacks to prevent any misconception with the customers, and you will need smart assistants who can build the right strategies. It is essential to display commitment, humility, and positive behavior on social media platforms in some crisis cases.

Track the Competitors
You might want to know what the competitors are talking about and what people say about the brand. Virtual Assistant will give you essential insights into your reputation in the marketplace. The Social Listening serviceshelp identify the threats and opportunities to make the right plans to create a significant social media presence.

Building and scheduling posts
The biggest challenge is to maintain your profile which requires constant ideas for the posts. Social Listening will know what is trending in the market and gaining viewers’ attention. The relevant topics should be included in your content to achieve higher rankings in the search engines. A professional Virtual Assistant will handle infographics, videos, newsletters, images, and videos to keep the visitors engaged.

Wrapping it up!
We will narrow down your efforts by bringing the whole social listening thing to five use cases:

1. Brand Health: Note the public perception of your brand
Search for most Frequently Asked Questions
Find the most common issues of your customers
Look for the things that are gaining more attention
Figure out ways to target new audiences
Get a sense of your followers, whether they are positive or negative about your brand
Keep an eye on things that will disrupt your space in the digital market
Track the social and political issues to weigh if they are relevant to your brand
Search for gaps to give the best solution with your products and services
Understand your audience and give relevant information
There should be strong volume or share in the social media platforms
Know if your services might not be satisfactory to the customers
Make sure your idea resonates with your targeted audience
Come up with new solutions and products
Know the engagements and impressions with your posts
Identify the top influencers that are creating brand awareness
Note that your content is causing a negative or positive impact
Think about the demographics which is bringing more organic traffic
2. Industry Insights: Look for the hashtags or discussion in the industry 3. Competitive Analysis: Check on your competitors about their products or services 4. Campaign Analysis: Make a report about the campaign performance Summary
You are now aware of the best strategies that Virtual Assistant services USA will enhance your business presence on the social media platforms. Regardless of the facts, ensure that the structure of your content must be:

Original
Authority
Best in the crowd
Don’t limit the word count
Avoid keyword stuffing
Focus on these to improve and enhance your brand reputation in the market. Social Listening helps monitor your actions in the digital world, whether they are causing positive or negative impressions. Don’t miss a great chance! And get indulge with the trained Virtual Assistant services to save your time and improve your business’s revenues. Social Media Marketing and management’s main motive are the key areas to entice a large volume of organic traffic on the online store.

Why is GPS being replaced by indoor navigation?

Why is GPS being replaced by indoor navigation?

Anyone who has ever been to the airport knows what it is like to look for the right terminal or a certain store in Duty Free for a long time, when there is almost no time. When we find ourselves in an unfamiliar environment, we cannot immediately find the place we need, and even Google Maps can hardly help in such situations. In open space, the Global Navigation Satellite System (GNSS) is used, which guarantees a high level of positioning accuracy and availability. However, inside buildings or in complex urban environments, GNSS does not work properly.

But there is good news too. Satellites are being replaced by a new technology called indoor positioning and indoor navigation – a solution that will become one of the most promising in the near future. The growth in popularity of indoor positioning and indoor navigation is driven by the steady increase in demand for accurate indoor navigation. For example, according to a Deloitte report, by 2022, at least a quarter of all precision digital navigation uses will take place indoors.

Indoor Indoor Positioning System (IPIN) is a wireless network of devices used to locate people and objects inside a building. While navigation is concerned with locating large office buildings, museums, university buildings and shopping malls, indoor navigation enhances the accuracy of Wi-Fi and positioning-based navigation and improves indoor orientation.

Indoor navigation can provide much more than just displaying a route map inside a building. For example, in shopping malls, the same navigation technology can be used not only to find stores, but also to find a parking space. In addition, indoor navigation can launch an additional marketing channel and thereby increase sales. In large factories, internal navigation can track the location of skilled workers and equipment within the facility, helping to achieve higher productivity. These examples characterize well the future of the indoor navigation market.

The potential for accurate inland navigation is of great importance, and most vertical sectors are likely to benefit from this. Plus, indoor navigation will have a huge impact on government, businesses and consumers. Thus, the demand for this technology is expected to increase in various spheres of human life.

Depending on the specific case, business representatives can improve the quality of customer service while visiting their sites, increase the level of security at the site, or expand the capabilities of internal logistics solutions.

Indoor navigation in the consumer segment allows mobile app users to:

determine the location on the map of the building;

lay routes to the desired point;

receive geo-location clues and advertising notifications.

The above opportunities open up additional marketing channels and new analytical opportunities for business owners.

In the corporate sector, the same technology allows monitoring the movements of personnel, equipment and goods in real time. The use of such an infrastructure leads to increased safety, increased productivity and lower operating costs due to the control of: the presence of personnel at the workplaces of personnel; staff relocation and maintenance as scheduled; actions of employees using commands in real time, including emergency situations; access to restricted areas and detection of violations in the event of illegal entry.

How IoT Mobile App Development Services is Positively Impacting Your Business

When it comes to mobile app development, you will see many things on the internet that might confuse you. But you need to understand that progress is a natural course; unless you move forward, you cannot stay ahead of the competitive world.

With age and time, you can witness enormous growth in the technology sector, and mobile app development is one of them. Choosing the right technologies and upgrading them from time to time can overall improve your business.

Mobile app development is changing business for quite some time now, and enterprises are enjoying its benefits to the fullest by developing their business online. Technology is opening doors to many opportunities, and one of them is custom mobile app development.

A custom mobile app helps businesses to achieve specific business goals. Now IoT (Internet of Things) comes into play that has completely transformed the way enterprises work. More and more industries are looking forward to this technology to reap out maximum profits. To enjoy the utmost efficiency of IoT, you need to hire a reliable mobile app development company that has experience and expertise in developing successful IoT mobile apps.

Let’s check out how IoT mobile app development services are transforming the business landscape.
Easy to Target Niche Segment
To date, not many companies are embracing IoT technology. In the present scenario, if you integrate IoT in your mobile apps now, there is more probability to get a competitive edge and address a niche audience more effectively. IoT developers ensure they put the most necessary features into your app to make and your customers’ life simpler.

Boost Efficiency & Streamline Your Workflow
IoT mobile applications will boost customer participation. It provides an excellent user experience by making your app more efficient. The mobile apps with IoT are designed in a way that can simplify and automate business processes. Hence, the application certainly improves robustness and increases profits.

Supports Easy Integration
Mobile applications and other devices can be easily integrated with all the emerging technologies, including IoT, AR, VR, machine learning. Therefore, you can enjoy the benefits of futuristic technologies in mobile apps seamlessly. However, you need experts for the right implementation to make the app worth your investment. Also, IoT helps multiple devices, apps, and functions to be managed from a single system. For instance, with IoT technology, you can run multiple tasks at one time that also benefits end-users.

Easy Customization and Accessibility to Data
If you need feature-rich and futuristic app development, IoT can help your business stay firm amid growing competition. It provides easy customization options for mobile apps that are readily meet the needs of connected apps. Moreover, IoT allows businesses to collect more data that helps them connect with their consumers.

Summary
As we discussed, there is a great potential for IoT-based mobile applications in the market. It can bring revolutionary changes to the traditional mobile app development process. A renowned IoT app development company understands your business requirements and develops innovative applications to streamline complex business processes. One of the best things about IoT implementation is that you can control the entire network, whether you are at home or office, with a few taps. Are you ready to jump on the advanced technology bandwagon? Talk to experts.

How Automation can be used for faster recovery, revival and improved resilience in the wake of COVID

Practically every industry — CPG, manufacturing, Pharma, and Financial Services — is in pursuit of automation in the wake of COVID-19. It is the antidote to uncertainty, variability, unexpected breaks in business continuity, and the need for scale. In the short term, over the next 18 months, process automation in the form of RPA will be used not only to reduce costs and eliminate FTEs—as has been the key goal until now—but also to create recovery and resilience.

There have been two key pre-COVID-19 doctrines that have helped guide organizations regarding their automation strategy:

Drive efficiency/effectiveness: Make automation the new Lean—deploy it to eliminate waste of time and material, reduce turnaround time and scrunch costs
Improve employee experience/reduce errors: The goal was to automate manual processes that were repetitive, time-consuming and error-prone and thereby improve employee experience—freeing their time so their cognitive skills and intuition could be leveraged more gainfully
An example of this is the use of automation for activities that a supply chain planner is expected to perform. These include data collection and reporting, which define almost 80% of the role. These are rule-based activities and can be automated, allowing the planner time to think of unique ways to improve the supply chain, create resilience, and plan for future business needs. In other words, automation can be leveraged to augment human potential.

With COVID-19 changing many business priorities—and most of them permanently—there is a new role that organizations are demanding from automation. They want to inject automation into every process that allows the organization to withstand shock, drive revival, and build resilience.

There is always the risk of organizations hurriedly using automation to address the challenges placed before them by COVID-19. These will be short-term Band-Aid solutions. But the goal must be to extract long-term value from every dollar being invested in automation.

Automation leads to organizational IT optimization and lays the ground to right-set business—by re-baselining costs of IT operations, allowing businesses to optimize the current workforce and increase efficiency. There is therefore no need to reduce the headcount of an organization. Instead, employees can use automation to augment their capabilities, improving efficiency or re-skill themselves for newer roles. And as automation is used to fast-track development and testing, it allows the organization to grow.

As the pandemic spread, ITC Infotech’s operations, backed by Automation Anywhere’s Intelligent Digital Transformation platform, ran seamlessly across the world. For others, the pandemic triggered new ways to leverage automation. Some of the interesting use cases witnessed were:

Bots created to monitor employee devices and systems, leading to better use of resources when helpdesk workload went up.
A bot designed to address data privacy, a key challenge in the work from home (WFH) model. The bot masked data for WFH resources, ensuring continuity of service.
A retailer in Europe deployed a bot to manage back-end and customer-facing processes following a major spike in website traffic. The customer set up an Automation CoE, allowing them to create bots in three to four days.
Interest in automation has increased several folds. But major transformation initiatives have been paused. The urgency is to quell the disruption caused by COVID-19. To help do this—and do it fast—cloud platforms offer the convenience of accessibility and scale. These platforms do not require customers to add to on-premise infrastructure or install anything on their systems. Configuration, deployment, and bug fixes can be done remotely on the cloud platform.

Using automation has become easy. Almost any role in finance, operations, manufacturing, sales or distribution can create bots using drag-and-drop features. COVID-19 has accelerated the simplicity with which automation is implemented. It has also triggered wider adoption of automation. From here on, automation can be expected to become a top board room priority.